Leopard marks the beginning of a new era for pumera. Our goal is to increase contact with our readers through direct interaction and by offering Apple-related information digitally or, if so desired, as a book.

Now in our seventh year of existence, we’ve decided to forge new pathways by completely revamping our business model. Not necessarily a revolutionary step, but an exciting one nevertheless!

Web2 and its Wikipedias already provide advanced, linked, free knowledge. Our approach is similar, but the difference is that we let our authors decide which forum contributions they want to discuss in their books.

A long time ago, Google started scanning the information found in millions of books and making it digitally available. We consider this a first step in the right direction. Retrodigitalization of books also has one weakness, though: simply digitalizing analogue publications fails to take advantage of the main benefit of Web2, which is reader interaction. The goal of our new platform is to enable this interaction, thus making the books more “alive”.

Speaking of Web2: in response to a critical journalist’s question as to whether Nokia is simply copying Apple’s strategy with their Ovi music portal, the company provided a mysterious response. As a small company, pumera can take the liberty of being more honest: yes, we imitate good ideas – but we implement those ideas in new ways!

The advantages of a digital book are manifold: the information stays up-to-date; it can be constantly improved by reader contributions and it is rendered universally available. We also consider such information more “intelligent” because it draws on the strengths of the Internet and networks information through the use of links.

For those who would rather hold a “real” book in their hands, we remain a small (but mighty) publishing house, as always.

We look forward to receiving your contributions, whether through stimulating, critical forum discussions, as an author of an interesting, new book or as an author of an existing text that could also be digitally published by pumera. pumera – grow with us!